In healthcare, there is a common belief that patient care and practice revenue are a trade-off. Doing what’s best for the patient is often seen as a cost, while generating revenue is a separate, non-clinical function.
But what if doing good for the patient was also the best way to build a healthy bottom line?
We recently explored this topic on our Friska AI Voices podcast with our Vice President, Doug Stewart. As a company, we are built on the idea that these two goals are not a trade-off. In fact, they are a powerful synergy.
The Problem: A System Working Against Itself
The current healthcare ecosystem is not built for wellness. As Doug pointed out, the U.S. population is getting older and sicker.
- About 11,000 people age into Medicare every single day.
- 60% of Americans have one chronic condition; 40% have more than one.
- This number is expected to double by 2050.
Outcomes are getting worse, and practices are struggling to make revenue within a complex payer system. This creates a deep frustration for physicians.
“A lot of physicians that we’ve talked to are sick and tired of talking to their patients about diet and exercise,” Doug noted. “They feel like they’ve done it a hundred times for years and years and no one ever listens, so they give up.”
This is the core problem: the system leaves doctors with no good way to drive patient engagement or get paid for the preventative work that chronic care truly requires.
A New Model: How We Pay You to Improve Patient Health
When we talk to physicians, they are often surprised by our business model. After we show them our patient engagement and clinical tools, they ask, “Okay, great. How much does that cost?”
Our answer, as Doug explained, is simple: “No, you don’t understand, we pay you. Our program actually drives revenue to your practice.”
This is the key. FriskaAi is not a cost. It is a new, zero-dollar-investment revenue stream.
Aligning Incentives for Better Results
We built FriskaAi on a new business model. The innovation isn’t just the AI; it’s the model that uses AI to align incentives.
“Our incentives are entirely aligned towards patient engagement and results,” Doug said. “People at our company aren’t… worried about invoicing doctors… We’re really focused on, ‘How do we do better engagement? How do we make the experience better?'”
Because our success is tied to your patient’s success, our goals are the same as yours.
Acting as the Patient’s Advocate Between Visits
FriskaAi is designed to be the “advocate of a healthy lifestyle between doctor visits.”
You, the physician, are the most trusted authority. But your message, which is given every few months, is lost in the patient’s daily life. Our platform provides the “persistence of message” needed to create real behavior change.
We support your treatment plan with:
- Custom nutrition plans
- Lifestyle and fitness tracking
- AI-powered reminders and check-ins
- Access to live experts
When the patient returns to your office, you get a “report card” of their progress, allowing you to have a much more productive visit.
What This Means for Your Practice
When you remove the trade-off, you get a clear win-win.
For Your Patients: Real, Measurable Results
This isn’t just about tracking. It’s about outcomes. By focusing on engagement, we see real, definitive results in the patient population:
- Improved HBA1c levels
- Better glucose management
- More physical activity
- Better weight management
- A reduction in medication
For Your Bottom Line: A Zero-Dollar Investment
To providers who remain skeptical, Doug offers a practical challenge:
“If you can find another investment where you can put zero dollars into it and get a 30% return, let me know what it is… I’ll invest my own personal money in it. And I’ll do it all day long.”
The FriskaAi platform is free for physicians. It is a powerful clinical tool that drives patient wellness and, in doing so, opens up a significant new practice revenue stream.
This is the future of chronic care. It’s a model where everyone wins.
To learn more about how FriskaAi can turn your patient wellness efforts into a new, no-cost revenue stream for your practice, contact our team today.
